jQuery Mobile delivers a unified user interface by designing to HTML5 and CSS3 standards. Mobile users expect their user experience to be consistent across platforms (see Figure 1–3, Figure 1–4, Figure 1–5). Conversely, compare the native Twitter apps on both iPhone and Android. The experience is not unified. jQuery Mobile applications remedy this inconsistency, providing a user experience that is familiar and expected, regardless of the platform. Additionally, a unified user interface will provide consistent documentation, screen shots, and training regardless of the end user platform. For example, if your sales staff needs training on a new mobile app that is being deployed the user documentation will contain consistent screen shots that apply to all platforms. If half the team has iPhones and the other half has Android devices, the training experience and documentation will be the same for all users.
Figure 1–3.iPhone
Figure 1–4. Windows Phone
Figure 1–5. Android
jQuery Mobile also helps eliminate the need for device-specific UI customizations. A single jQuery Mobile code base will render consistently across all supported platforms without customizations. This is a very cost-effective solution compared to an organization supporting a native code base per OS. And supporting a single code base is much more cost-effective long term in regards to support and maintenance costs (see Figure 1–6).
Figure 1–6. Cost Multiplier by Mobile Technology StackCopycopyHighlighthighlightAdd NotenoteGet Linklink
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